1
2
3
4
5
6
7
Role: Sr. Art Director
Team: Prime Video Global Brand Team
Year: 2019
Background: Consistency has been an on going issue over the years for the brand team. When working with thousands of internal and external global partners we’ve had a hard time maintaining the brand.
In an effort to solve this, I was responsible for creating our orgs first brand system. To do this, I simplified it down to three simple buckets. The first being a brand portal that would always be up to date, the second was to connect our file systems to that portal, and lastly to update our marketing templates and toolkits to integrate into the portal.