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Role: Designer
Team: Prime Video Global Brand Team
Year: 2017
Background: Prime Video’s X-Ray experience enhances customer viewing by engaging curiosity through exploration and discovery of relevant content and information during playback. This innovative feature, unmatched by other streaming services, is all about learning and exploring; it includes everything from answering simple questions like “who is that actor” to fulfilling deeper curiosity about content through trivia, actor biographies/filmographies, and behind-the-scenes photos and video.
While X-Ray offers so much added value to a customer’s video watching experience, general awareness of this innovative feature is low. So, in order to build awareness and increasing customer connection between X-Ray and the Prime Video service, a new customer facing brand identity was developed. Something to make X-Ray more identifiable during playback, as well as outside the Prime Video service, including social channels and PR/editorial.
For this effort, I was responsible for developing the X-Ray visual mark.